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Digital Marketing Training Courses in Kampala, Uganda – Africa

Lead Trainer: Mr. Robert Mwesige (Google Certified Digital Marketing Specialist & ILO Certified Trainer)


Digital marketing can be challenging for any business, especially in today’s digital age, where every company wants to establish a robust online presence. As a marketer, your primary task is to sell your products and services to the right audience. We designed this digital marketing training course to help you apply your online marketing skills and Knowledge to the products and services in your industry. You will learn about the best practices for building customer loyalty and creating a solid online brand and how to communicate effectively with your stakeholders through integrated marketing communications. Additionally, you will discover the importance of marketing to both new and returning customers.


  1. The online opportunity

Today’s world is digital, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos, or social media could help you reach your goals.

  1. Build your web presence.

From websites to local listings, mobile apps, and social media, there are many ways to put your business online. If a website best fits your goals, you’ll need a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well and allows your customers to find what they need.

  1. Get started with Search Marketing.

Search engines make finding what you’re looking for simple with a click of a button. But how do they work, and how can you improve your visibility? Learn the difference between organic and paid search results and why advertising on search engines is so effective.

  1. Search work for you.

Optimizing web pages means more people can find your content faster. There are many ways to achieve this, so choosing the most effective methods will save you time and resources. This topic teaches you how to master meta tags, backlinks, international SEO, and more.

  1. Improve your search campaigns.

The world of Search Engine Marketing (SEM) has many opportunities, but to benefit, you’ll first need to master research tools and keyword selection. From there, you can improve and optimize your search campaigns to ensure you get maximum value for what you spend.

  1. Find success with analytics.

Analytics tools provide loads of data but don’t always give easy answers. Dive deeper into web analytics, and you’ll soon be able to measure organic search analytics, understand SEM data, and master segmentation techniques.

  1. Help people nearby find you online.

Thanks to search engines, local directories, and social networks, reaching customers physically close to a store is a relatively easy task. Learn to use that unique opportunity to attract new customers by mastering local advertising, mobile marketing, and more.

  1. Deep dive into social media

An organized social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success to optimize future social content.

  1. Make mobile work for you.

With mobile video consumption on the rise, including mobile in your advertising strategy makes sense. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.

  1. Deep dive into display advertising

To make display ads succeed, it is essential first to understand how advertising networks connect businesses who want to advertise with websites with ad space to sell. You can then harness the Power of retargeting solutions to stay on top of mind and move potential customers through the sales funnel.

  1. Make the most of video marketing.

Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that the right people see them.

  1. Sell more online

Once you have set up your online shop, it’s time to optimize it correctly so that customers have the smoothest user experience possible. Each touchpoint is a vital communication opportunity between yourself and your customers, from signing and browsing to checking out and receiving promotions about sales.

  1. Get started with content marketing.

Content marketing is a great way to build trust and increase site traffic. In this topic, you’ll learn how to write for online audiences, organize production and promotion, choose the correct format based on your content, and track your marketing success.

  1. Your first steps to online success

There are many ways to promote a business online. But before you can get started, you should familiarize yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy to help you achieve your goals and assess your results.

  1. Connect through email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that stand out, this topic will teach you the basics of effective email marketing campaigns.

  1. Get discovered with a search.

Search Engine Optimization might sound like a mouthful, but once you understand how search engines work, you’ll become confident about SEO. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.

  1. Be noticed with search ads.

Search Engine Marketing (SEM) can open up opportunities for promoting your service or product. You can use online advertising to directly connect with future customers by targeting people interested in your website. Learn how an SEM auction works and which elements are essential to master to create ads that stand out from the crowd.

  1. Get started with analytics.

Web analytics can provide a world of information regarding understanding your web users. By clearly outlining your business goals, you can utilize analytics data to help you refine and improve your website and meet your objectives.

  1. Get noticed locally

If you have a physical storefront, you must harness local online marketing to reach customers. Ensure you’re visible to people close to your store by creating a listing in local directories, engaging in mobile marketing, and building a local search presence.

  1. Get noticed with social media.

Everyone’s on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining suitable social media sites, and growing your presence by engaging with your networks.

  1. Discover the possibilities of mobile.

Web browsing on the go is a part of everyday life, so a mobile presence is essential for businesses to embrace. Learn about the differences between mobile sites and mobile apps, mobile SEO, and which type of mobile marketing suits your goals.

  1. Advertise on other websites.

You can maximize your online visibility by incorporating a mix of display and search engine advertising. Learn about the benefits of production and search ads, how they differ, and how to find and target the right audience so that you have the skills to structure your ad campaigns correctly.

  1. Expand internationally

Ready to dive into the global market? Before launching products or services to an international audience, you must validate your new needs, know the difference between translation and localization, and ensure you have the technical infrastructure to manage everything. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people, wherever they are.

  1. Build your online shop.

Tap into the world of e-commerce and learn how to sell your products online effectively. From the tools you’ll need to build your online shop from scratch to payment methods and managing orders- this introductory topic will get you on your way.

  1. Plan your online business strategy.

From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and impress customers at every point of their experience.

  1. Turn data into insights.

Knowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you’ll learn about the data cycle, how to draw actionable insights from raw data, and which tools can help you manage digital data efficiently. We’ll also cover how to present information in a way that will make the most impact on a target audience.

Learn the Fundamentals of Digital Marketing with Geotech ICT Consulting and Gain today’s most in-demand skills.

Whether you’re growing your business, starting a career, or just want to try something new, these skills are essential for you. We know you need to put your business on the first page of Google Search!

Participating in this training will clearly understand the core concepts of digital marketing. You can also add the Certification to your CV.

The facilitators of this Training are Digital Marketing Consultants with Experience and Practical Skills to Help Businesses achieve results from Digital Marketing.